Jimmy & Stories

The Story


I take pictures. I make images. Unlike film, which overwhelms you with movement and sound, defining the ongoing moment, a photograph just sits there quietly while you decide what it is saying.

I strongly believe that artists must always be part of a conversation, and share provocative ideas. My idea is that of aesthetic and empowerment for a better world. I hope that with my work, remote, indigenous people get a better sense of their uniqueness and importance in the world we all live in, which will support them to be more resilient to the pressures around them.

This personal artistic documentation is a way of re-igniting the fire and pride within and for indigenous people, of creating mutual respect for all people, and of empowering future generations all over the world to illuminate their cultural heritage.


So all of us will see the bigger picture and stand united in our diversity, to meet the enormous challenges we face as humankind in the decade to come.

jimmy portrait

My Youth

My Youth


I grew up with a geologist father who in his job travelled all over the world, and I loved living among different peoples. I was then placed in a strict boarding school in England and, ever since I have yearned to revisit the encounters of my childhood and I never felt that I truly fit into normal, well-ordered urban life. 

Often, the peoples I meet and I share no common language, but there are always ways to reach common ground – when both parties are willing. For me personally, all of my travels and photographing have a lot to do with searching for a place where I can feel that I belong.





If you change the way you look at people, the people you look at change. And if that change is powerful enough, it will gather momentum to affect the whole of humanity.


The eventual images from Tibet were published in a variety of worldwide publications in 1988. This was the catalyst for what became a lifelong journey of using the medium of photography to unendingly discover our cultural identity. For the first few years, I lost myself in photojournalism and the documentation of war. Then, a few years later, I met the mother of my children. Ashkaine and I decided to start a family together. I used my creative technical skills acquired in the field and applied them to commercial photography to create ‘safe’ job to be able to look after what evolved into a family of three children. Prior to the easy accessibility of digital photography in the early 2000s, a professional analogue photographer was a lucrative profession. But with the eventual onset of the digital world, all illusions of safety within my profession died and I soon realised that I would have to reinvent myself. The only path that was valid for my skill set was to re-indulge in this eternal quest of human and cultural identity. After a mind-blowing rollercoaster of financial, personal and creative insecurities I was brought to the publication of my first book Before They Pass Away in 2013. Due to its highly controversial title, the project gained unprecedented worldwide attention, which propelled me and my new team to start sharing this cultural discussion. As a result of this, we now use a multitude of mediums which go far beyond the confines of photography to share our vision with the world.




By 2016 we established our own company and a foundation, which are completely independent and self-funded. Based in Amsterdam, the Netherlands, my team and I undertook the production of a new book Homage to Humanity, which was to provide answers to the questions, which had arisen from our initial publication (BTPA). This multi-layered book includes interviews with the people portrayed, behind the scenes photography and stories that pose more questions and strive to find answers with original insights. This was achieved by groundbreaking technology in the form of the Companion App. With this mobile application, one can now gain digital access to every two-dimensional picture. By scanning the images with your smartphone, the software enables the viewer to be taken into the world and join in the action and adventure of the making of the images. The viewer can now also share the experience with the immersive technology of the 360 film gallery whilst using a pair of cardboard glasses supplied with every copy.





As a result of both books becoming a worldwide success, our project has now gained a sustainable natural momentum. We seem to have touched upon the Zeitgeist of the global discussion. My industrious team in Amsterdam is now busy creating many exhibits and installations, which will be presented around the world to enable us to share our story. Whilst at the same time I have decided personally to raise the creative bar to levels I have not previously achieved. For the foreseeable future, I will be continuing my voyage of discovery. To conceive the definitive multi-media experience to enable the viewer to come as close as possible to experiencing true human empathy with the other. This story will revolve around the journey of me and my 10x8 analogue camera.





Jimmy Nelson Foundation

My dream is that the art that I create will ultimately sustain the communities that I have visited, through mutual pride and respect. This will be achieved by returning the content that I have created to its original owners and enabling them to present it to the younger generations to come.

Reciprocity is paramount in the telling of the story, so much has been given to me over the past years in insightful learnings. The least I can do is give back the opportunity for these communities to reaffirm their value for themselves. This has culminated into the Jimmy Nelson Foundation.

The Foundation has three pillars and therefore three project categories; fast-track awareness, share knowledge and offer local support. With the help of J. Walter Thompson in Amsterdam and India we were able to create two worldwide awareness campaigns; Blink. And they are gone. & The Preservation Robot. In 2018/2019 we proudly launched three awareness projects, in which we have sent a group of volunteers to document the Csikós in Hungary, the Hadzabe in Tanzania and the Inti Raymi festival of the Quechua in Peru. In 2019/2020 we are aiming to fund three more and starting up the first educational and reciprocity projects, and there’s much more to come! For more information on our past, current and upcoming projects and how you can become a friend of the Foundation. Please visit our website: www.jimmynelsonfoundation.com


bts jimmy

what we do