The concept of the new imaging event in Hamburg seems to have proven itself. The Photopia, which took place for the first time from Thursday 23rd to Sunday 26th September 2021 ( reported internally ), was successful both in the Hamburg exhibition centre and at the numerous events in the city together with the Reeperbahn Festival. This was also emphasized by Bernd Aufderheide, Chairman of the Management Board of Hamburg Messe: “The concept of celebrating an imaging festival not just on the exhibition grounds but across the city has convinced the industry, the city of Hamburg and, last but not least, the public. We want Photopia Hamburg, our heart project, to continue growing together with partners and the industry. We are already looking forward to the continuation next year. "