NEW EDITION

With a digital journey behind every picture

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*only available in Europe

 

 

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Before They Pass Away

This book is coming soon and is now available for pre-ordering. If you pre-order this book, it will arrive at your doorstep on October 1st.

For his first book Before They Pass Away (2013), Jimmy travelled across the world for over thirty years to meet people from thirty-five Indigenous cultures. In 2020, Jimmy re-launched Before They Pass Away, with new unpublished images and new insightful texts. With advances in new technology, the book has transformed into a digital travel experience. Now every picture in Before They Pass Away is scannable with the free Jimmy Nelson App, revealing unique video content behind every picture. This personal artistic documentation is a way of re-igniting the fire and pride within and for Indigenous people and empowering future generations all over the world to illuminate their cultural heritage.

    

   

 

JIMMY NELSON APP

1. Download the free Jimmy Nelson App in the App Store or in the Google Play Store and start exploring.

2. Open the app, select Before They Pass Away in the Select your source screen and press continue. Are you using the app before October  1st, 2020?  You can skip this step!

WATCH & MONITOR

 3. To scan a picture, hold your smartphone above any picture until an eye symbol appears on your screen. Press on the eye symbol and a video will start playing, revealing unique video footage behind every picture. Enjoy the digital travel adventure! 

4. Monitor your progress to see how many pictures you have brought to life already and which ones still hold a story for you to discover.

INDULGE

 7. Look around you and indulge in fascinating cultures and faraway places. It’s as if you are really there, discovering the world!

Watch the explanation video above on www.jimmynelson.com/app , or drop a line to support@jimmynelson.com. We will get back to you as soon as possible!

GOT AN EARLIER EDITION?

GOT AN EARLIER EDITION?

This book too will be scannable with the Jimmy Nelson App from October 1st onwards.  The app recognizes the images, so every earlier print run of Before They Pass Away will be a digital travel adventure! As within the new edition we have chosen for a new selection of the images, there are a few images in these versions that will not be scannable. These very few images will not show the 'eye' within the app.

ARTIST STATEMENT - Jimmy Nelson

I take pictures. I make images. Unlike film, which overwhelms you with movement and sound, defining the ongoing moment, a photograph just sits there quietly while you decide what it is saying.

I strongly believe that artists must always be part of a conversation, and share provocative ideas. My idea is that of aesthetic and empowerment for a better world. I hope that with my work, remote, indigenous people (in many cases without a global perspective) get a better sense of their uniqueness and importance in the world we all live in, which will support them to be more resilient to the pressures around them.

This personal artistic documentation is a way of re-igniting the fire and pride within and for indigenous people, of creating mutual respect for all people, and of empowering future generations all over the world to illuminate their cultural heritage.